Fundamentals and Validation of a Measurement Scale for Assessment of Communication as a Segment of Cyberloafing

Abstract

Evolution of advanced technological development has enabled connection between participants of the communication process at any time, regardless of their distance. This potential has become an integral part of private online activities carried out within the time of professional context (cyberloafing). Establishing communication activities as a distinctive component of online activities at the workplace has not been the subject of academic attention previously. The goal was to create and validate a measurement instrument that would specifically categorize communication activities of cyberloafing. The research was conducted as anonymous online survey of 302 participants and structured in two segments: the participants' sociodemographic characteristics and their engagement in cyberloafing activities. Two confirmatory factor analyzes were conducted to identify the optimal model, resulting with three factors and six items. Based on the accumulated dana, the proposed model meets the appropriateness criteria, and the new measuring instrument was evaluated as valid and reliable for use.

DOI: 10.5671/ca.48.1.5