Television vs. Social Media – A New Concept for Viewing Series

Anita Zeko, Ana Jakopec, Gordana Lesinger


The paper presents a new and still unexplored concept of airing the series on social media and examines the interest in and the desire of the young population for the new concept of viewing, as well as the likelihood of viewing the series in such a way. This new method (concept) of viewing the series is based on the Norwegian web series Skam, which erases the boundaries between reality and fiction through its different ways of providing content to its audiences. The concept in question is airing series on social media, or through publishing short video clips and text messages by the series characters on the series website in real time. Since all video clips are recorded up to two weeks in advance, the viewers can post their comments and suggestions after viewing each clip and influence the development of the plot in future. The main characters also have their own Instagram and Facebook profiles and YouTube accounts, which further allows them to interact with their viewers. Previous research has shown that an ever increasing percentage of younger population is substituting the “classic” way of watching the series on television for a “more modern” way, on social media, which is exactly what has inspired the present research. The research was conducted through a questionnaire in a larger, suitable sample of students. The demographic characteristics of the respondents, their familiarity with the new concept of airing series, the interest in such a concept, the likelihood of following the series in in this way, the need for this concept of viewing the series, and following the Croatian series on television were examined. The results obtained show that there is an interest of young people in the introduction of changes in the content of television programmes, and consequently the need for a new concept of airing series.


television, TV series, now concept, social media, communication

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